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Road Ready Sponsors DJ Eric "E-Luv"

A bright talent working with the likes of “Outkast”, Toni Braxton and others!

Eric "E-Luv” Tavares was born in Boston, MA. in a very musical household whose family ties worked with Miles Davis. Eric quickly developed a passion for music at 10 years old, when he seen his first radio morning show and decided at that moment he wanted to become a DJ. At 15 he started learning the art form and spinning records at neighborhood parties, using his bedroom as the training ground for expert mixing. By the time he reached high school, he was well on his way to performing at block parties and doing production at a local commercial radio station. It was not just Eric's ear for good music that had the party moving, but his mastery of scratching techniques, and his ability to produce remarkable remixes of the hottest songs on the radio. Soon he became well know in Boston as a radio talent, as well as spinning at clubs all over the city. It was through these shows and his desire to take it to the next level, that he moved to Atlanta and exploded onto the club scene. His skills as a premier DJ, landed him a job with Arista, MCA, and ultimately RCA records as a music representative. Shortly thereafter, BMG (Bertelsmann Music Group) came calling to hire Eric as a FMR - (Field Marketing Rep) in Charlotte, NC. His first promo tour was with the smash recording artist "Outkast". Andre' Benjamin and Antwan Patton quickly took a liking to Eric as their BMG rep., and began a close friendship.

Since leaving BMG, "Premier DJ E-Luv" has carved his niche as one of the East Coast's most superb talents, remixing artists such a Toni Braxton, and releasing a double cd "Love In Heaven" / "Funk On Earth". E-Luv has a polished style, giving him top billing and sharing dates with some of the worlds best DJ / Producers in Adam Freeland, Scott Henry, and Sharaz. Today Eric owns and successfully runs a professional company, Next Level DJ Service and is highly requested to perform for many celebrity events. Over the course of his career, his many accomplishments have contributed his accelerating status in the music industry . The latest buzz is that E-Luv may soon be touring permanently with longtime friends "Outkast". Stay tuned as this humble yet rising star takes his talented gift global, coming to a city near you.



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